The story began in 2011 when Maxim, a young boy with a passion for cars, shared his love for supercars and hypercars (a term he helped popularize) through his blog hypercars.fr – the first francophone blog on the topic. A few years later, he shed light on the world of hyper-luxury through a blog of the same name: hyper.luxe. Here, Maxim showcases the pinnacle of global craftsmanship, much like the hypercars he loves.

In 2017, during his higher education, Maxim met Alice. The two students quickly discovered they shared two passions: luxury and entrepreneurship. Maxim brought Alice on board for a crazy project to create the first European web magazine specializing in ultra-luxury: LuxuryPulse.com – the pinnacle of luxury has its showcase -. A marketplace specialized in ultra-luxury. They spent all their free time working on and developing this young startup.

Then, in 2020, the world was hit by a global pandemic, and Alice and Maxim, like most of the population, found themselves confined to their homes. During this time, they rethought their content creation in the world of luxury.

After some brainstorming, they decided to name their new project Luxe FM, a nod to the frequency modulation (FM) band used to broadcast public radio. A domain name with the same name as their project was purchased later, after some negotiations.

With LUXE.FM, we are convinced that ultra-luxury is much more than a simple matter of price or social status. That’s why we’ve decided to create this web magazine dedicated to ultra-luxury, to show you the behind-the-scenes of this extraordinary universe and to share our passion with you.